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Marketing for recruitment agencies

A growing agency formed in 1999 which specialises in temporary industrial recruitment.

Background

The agency wanted to develop a much deeper understanding of its growing client base of mainly Polish and Czech workers. They also needed to recruit more skilled workers and learn how to identify suitable placements for them.

Our Work

Researching needs of target market and agency selection process
Developing questionnaires and arranging focus groups
Recruiting and liaising with interpreters
Arranging translation of documentation into required languages
Organising a team-building trip to Prague and arranging an itinerary to visit a number of overseas recruitment and sourcing agencies
Initating a communications campaign to local employers promoting temporary industrial and skilled staff

Outcome

The agency succeeded in recruiting both skilled workers and winning new clients. Morale was boosted internally as staff became involved in the business development strategy.